About Built By Bruce

Helping you achieve your fitness goals in a positive, welcoming, and constructive environment is our passion!

Zac Bruce

Head Coach & Owner of Built By Bruce

Zac is a Certified NSCA Personal Trainer and an ISSA Certified Specialist in Exercise Therapy. He is a lifetime natural athlete, published Fitness Model, and Men’s Physique Champion. 

Zac has competed in five shows and three fitness model searches since 2013. He’s been featured in some of Canada’s top fitness magazines such as Muscle Insider and Elite Physique Magazine.

Zac has eight years of personal training and online coaching experience and has worked with over 300 clients. He helps men and women of all ages lose fat, build muscle, improve their metabolism, and develop a healthy lifestyle while coaching each person to become self-sustainable with their fitness and health for the rest of their life.


  • 2017 Vancouver Pro/Am – 2nd Place | Men’s Physique
  • 2017 Muscle Insider Model Search – 1st Place | Muscle Model
  • 2018 Summer Shredding Classic – 2nd Place | Men’s Physique
  • 2018 Mr. Elite Physique Vancouver Model Search – 1st Place | Fitness Model
  • 2018 Muscle Insider Model Search – 2nd Place | Fitness Model


  • NSCA Personal Training Certified
  • ISSA Specialist in Exercise Therapy

Haylie Bruce

Online Coach & Co-Owner of Built By Bruce

Haylie is a Registered Nurse, Certified NSCA Personal Trainer, and Level One Certified Precision Nutrition Coach. She is also a mom to an amazing little boy! 

A lifetime natural athlete, Haylie started her fitness journey competing as a Bikini Athlete in 2015. She now continues on her journey by helping nurses navigate towards a healthier and more balanced lifestyle through online coaching.

With three years of personal training experience, Haylie has worked with over 100 clients to help them meet their fitness goals and continues to change people’s lives for the better!


  • 2015 Sandra Wickham – 5th Place | Bikini Division
  • 2016 Iron Ore – 3rd Place | Bikini Division
  • 2019 Summer Shredding Texas – 2nd Place | Bikini Division


  • NSCA Personal Training Certified
  • Precision Nutrition Level One Certified

The Built By Bruce Philosophy

  • Positive attitudes
  • Science-based knowledge and techniques
  • Expert advice
  • A healthy balance between nurturing and challenging
  • Motivation and support
  • Customized solutions
  • Connection and community
  • Intimidation tactics, guilt trips, and comparison games
  • One-size-fits-all solutions
  • “Fast,” unrealistic results that aren’t sustainable
  • Detoxes and dieting
  • “Dumb” questions

Work with us!

If this sounds like the kind of team you want on your side as you work towards your health and fitness goals, let’s do it! 

Get started by filling out our intake form to reserve your spot and receive more information. We can’t wait to get to know you better and work together!